Similarly, there won’t be a need for bloggers without readers. I mean, why spend the whole night writing for no one?
It doesn’t make sense if you do not have a plan in place to acquire readers and to ultimately turn them into regular readers.
Readers visit blog sites for different reasons; it is up to you to figure out those reasons while determining your niche.
Since starting my own regional marketing agency, I have sat in meetings with potential clients who asked whether it was even worth it for businesses in Tembisa to market themselves in the mainstream.
At first I didn’t want to seem arrogant, but soon learnt that its either I voice out my opinion immediately when asked, or just avoid the question altogether. With the upcoming one-day marketing workshop I would be hosting, I thought it might do me good to share my opinions with those who won’t be able to attend.
Tembisa has businesses that are doing extremely well, and luckily they are documented. How did they make it? Only they can tell you.
However, I can tell you this – they marketed themselves pretty well.
A business can survive for a few months in Tembisa, or anywhere in the world, without customers provided the owner budgeted for this unfortunate period. It is, however, important that there be marketing activities taking place daily to acquire customers.
They don’t have to be expensive activities as often said; with platforms like social media one can speak to thousands if not millions of potential customers at once, for free, or advertise in community newspapers which are often affordable.
If you were planning to start a business, or if you already run a business in Tembisa, please keep in mind that you have to have some sort of a marketing plan in place, even if you run the business alone or on a part-time basis.
I say ‘some sort’, keeping in mind that businesses are not the same, therefore, the marketing approach will differ in most cases. You have both high-end and small businesses that require a strong marketing plan which might change with time.
The action-based marketing plan is my favorite in that it forces you to implement what you intended to while giving you ample opportunities for improvements and better executions on a daily basis. Especially with regional-based businesses, this plan works better. Don’t do too much at once, one activity at a time.