Showing ‘normal’ women how to compete
For seven years, Shimoné Mostert has been showing Krugersdorp that you don't need to be a born fitness queen to get into the industry and compete against the best of the best.
Something you hear all the time from pros in the fitness industry is that it’s not all about the achievements; the road to getting there is the most important part.
If you miss that simple truth, you might struggle to reach your goals.
“I love the discipline of the competition beforehand,” this week’s Fitness Queen of Krugersdorp, Shimoné Mostert smiled.
I don’t actually like the competitions. I like the challenge, the hard work and the crappy diets.” For her it’s all about challenging herself and pushing her own body and mind to their limits.
Shimoné was working in Human Resources eight years ago when she started feeling restless, as though she needed something more out of life. She took her year-end bonus, enrolled in a fitness course and started working as a personal trainer by the next January.
“I worked from 5am to 8am at the gym, then worked HR until 4pm, and was at the gym again from 4pm to 9pm.” She soon participated in her first competition where she placed fifth, which she didn’t mind as her goal from the start was to prove to herself that she could.

It wasn’t long before Shimoné felt the urge to do her own thing away from the strict rules in other gyms. “I’ve been fat. I know what it felt like when I was there and I never wanted to be there again,” she explained. SLM Fitness was born out of an urge to help ‘normal’ woman, as she put it, to get into the fitness industry.
In the beginning, Shimoné could only do one-on-one training. Customers kept on asking her about group sessions, because it’s a more affordable option and Shimoné opted to finally open her own proper gym in 2017.
Over the years, Shimoné has achieved from first place to third to anything thereafter in various fitness competitions, as she chased down the rush of preparing for them. Mostly, she’s tried being there for other contestants she had trained. Each one of her clients has gone on to compete in multiple fitness competitions of their own, bringing home the accolades.

“It’s not about the placing. I just enjoy being on stage. Ever since I can remember, I wanted to stand on a stage and say ‘I did it!'”
Today, Shimoné is in the best shape ever and spends all her time helping everyday men and women get into the fitness industry, focusing primarily on weight loss and helping many people with medical conditions such as obesity and rehabilitation.
