Mogale City Local Municipality has officially launched its 2026 Easter Arrive Alive campaign in Kagiso on March 27.

The campaign aims to improve road safety, responsible driving behaviour and compliance during one of the busiest travel periods of the year.

Easter is regarded as a high-risk period on South Africa’s roads due to increased travel as families reunite, people travelling to sacred places for religious reasons, and workers returning home. The department warns that fatigue, reckless and impaired driving often contribute to an increase in accidents during this time.

Also read: Mogale City steps up roadblocks to prevent Easter fatalities

In response, Mogale City’s Public Safety will intensify visibility and enforce operations across the city.

“Law enforcement will be strengthened, with emergency services remaining fully operational throughout the holiday period,” said Public Safety’s manager, William Ngidi.

He urges motorists to act responsibly by refraining from drinking and driving and to remain mindful of other road users. He also adds that roadblocks will be implemented on major routes to check vehicle roadworthiness, enforce compliance and promote pedestrian safety.

Executive Mayor Lucky Sele delivered the keynote address at the launch, stressing that driver behaviour and not congestion is the primary threat on the roads.

“It is excessive speeding, unroadworthy vehicles, motorists operating without valid licences, the disregard of traffic signs and signals, and the failure to wear seatbelts. These are not minor infractions; they are acts of indiscipline that place lives in immediate danger,” he said.

Sele further emphasised the importance of discipline among road users, stating that traffic laws are not optional and must be strictly followed to prevent unnecessary loss of life. The campaign also had support from the South African Police Service, West Rand District Municipality and other emergency services.

The launch concluded with the unveiling of a new by-law enforcement truck, which will assist in strengthening the enforcement of municipal by-laws and addressing illegal street trading.