A new buzzword – blesser – has recently blown out our social media timelines, and the topic is deservedly hot in our black urban circles.
Blessers have evolved from sugar daddies. The name refers to the spending power of moneyed men, which puts them on a much higher pedestal, and gives them a god-like status of sorts.
The trend is said to have started on social media, where jobless young women have posted stories about their exotic lifestyles, claiming that they’ve been ‘blessed’. Social media users began asking these girls who their ‘blessers’ are.
Most parents feel that the word sounds like Hell personified. However, misguided young girls believe that the phenomenon opens other debates, like the fact that majority of women are unemployed or aren’t paid as well as men. We’re faced with both sexism and patriarchy, and I pray neither finds a home in the townships of Mogale City.
Here, there is a social good that comes from a society where men and women are capable of earning a living.
Women have been working so long and so hard at gaining equality on all fronts. They are blessed to live in an environment where the advent of democracy has seen a steady mushrooming of new resources in the black community and the creation of many job opportunities.
It would be a shame to quit now.
