The three-day event focused on topical tourism, marketing, sustainability, conservation, and other market-related issues and was held at the Mlimani City Conference Centre in Dar es Salaam.
The expo also proved to be an effective bridge building opportunity between local companies operating in East Africa and other international markets.

As a representative of the African Tourism Board, she was treated as royalty, meeting with ministers and the senior members of the tourism board of Tanzania, Kruger told the Herald.
She was offered a platform to speak at several networking events on the importance of intra-trade in Africa.

Most of all, she also used her time to promote the Greater Tzaneen area and used her time wisely to promote the GTTA’s #go2tzaneen campaign.
“With international exhibitors, visitors and buyers from countries such as India, Japan, Germany and the Netherlands, it created an ideal opportunity to market Tzaneen whilst there,” she said.

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“I was extremely impressed with the way the Tanzanians treated us as visitors to their country.
“The people are friendly, it is very safe to travel.”
She said Tanzania has been able to make a comeback in tourism after the Covid-19 pandemic and had quite a few lessons to share.

“My dream is that as residents of Tzaneen we can offer that same experience of friendliness and service to visitors and foreigners.
After the exhibition they were treated to a trip to Lake Manyara, the Ngorongoro Crater, a safari in the Serengeti National Park as well as a hot air balloon safari.

The trip was sponsored by the Tanzanian Tourism Board
“I think a piece of my heart now lies in the Serengeti,” she concluded.