Game’s next-level store in Mall of Africa is here!
Midrand shoppers rejoice, there’s an exciting new Game store with so many cool extras that will make shopping there way more convenient.
Game has introduced its first future-ready concept store at the Mall of Africa in Midrand, Johannesburg. This new store is the first of its kind to be transformed as part of the strategy and has undergone a phased approach of upgrades designed specifically to address customer needs over the past year, which are now fully operational.
“We took the time to look at local and international best practice and emerging trends to create an experience that puts customers at the centre of our stores,” explained Andrew Stein, vice president of Game. “Our new future-ready concept store format is the direction we want to move in as a leading retailer in Africa.”
Innovations at Game’s future-ready store archetypes will include self-checkout counters, price check booths, sampling vending machines, electronic shelf labels and free customer Wi-Fi in-store – many of which will be piloted at the Mall of Africa store. The store will feature a children’s play area, digital
touchscreens that allow shoppers to access information on Game products and product ranges, and interactive demonstration zones across the various store categories where consumers can test products such as prams, children’s bicycles, and electronics.
“Game is changing the way we operate within our stores, our store layout, our product ranges, category propositions, and customer service. We prioritise creating a better life for our customers, as well as saving them time and money, so we spent time investigating specific customer pain points and looking for ways in which to combat these. Considering the current pandemic, this has never been more important, as consumers look to experience a safe and seamless shopping experience, spend less time in-store, avoid waiting in queues and shop less frequently,” said Stein.
Expanded categories
Game is also introducing new and expanded categories as part of its turnaround strategy – all of which will be available in the Mall of Africa concept store – including clothing, party solutions,
parenting, bestseller children’s books, home security and wellness. Game will continue to offer
South African household favourites, where one in every three large appliances and TVs are sold at
Game. Game is also going to partner exclusively with Massmart private labels for its DIY section, such as Fired Earth, POWERWORXTM and LIGHTWORXTM.
For more, pop by the store to check out all the wonderful new offerings or visit: www.game.co.za
