Regular washing of hands, is a way to go…
Lifebuoy has become the first soap brand to receive the Royal Society for Public Health (RSPH) newest accreditation status for campaigns.
MBOMBELA- Lifebuoy aims to change the hand washing behaviour of 15 million South Africans by 2020.
Lifebuoy reaffirmed its commitment to championing health and hygiene in South Africa at a media event recently held at the Soweto Theatre, Johannesburg
According to Dr Myriam Sidibe spoke lengthily on Lifebuoy’s continued commitment to investing in the ‘Help a Child Reach ’ initiative which focuses on two core pillars; changing the behaviour of schoolchildren and their parents via an interactive schools solution. As well as affecting the behaviour of new mothers and health care workers via a neonatal programme.
The programme illustrates the importance and benefits of adopting a regular hand washing campaign as well as practically demonstrates the correct method of hand washing with soap and running water to eradicate germ carrying bacteria. The hand washing educational programme is centred on changing behaviours.
Commenting on the initiative Dr. Barney Selebano the Acting Head of Health Department in Gauteng said, “The first step to reducing infection is washing your hands. We need to change our behaviour and lifestyles, so it’s important that people understand that as mothers, fathers and brothers, we should be showing our babies how to wash their hands. People should treat washing their hands like breathing. You don¹t have to think about it, it’s natural and you do it all the time. This campaign focuses on children under five. When you start early, you are ensuring that they are a generation that understands the importance of washing hands, and they can take it to the next level.”
Lifebuoy has become the first soap brand to receive the Royal Society for Public Health (RSPH) newest accreditation status for campaigns.
The event also marked the unveiling of Lifebuoy soap bars new formulation. Every Lifebuoy bar now contains Active Natural Shield. It is Lifebuoy’s best ever germ protection against 10 infection-causing germs, even stronger ones.
