Backstreet Boys SA tour announcement increases Spotify streams

'Backstreet's Back' among the popular songs on the streaming platform as their supporters get ready for their DNA tour.

One of the most iconic boy bands – Backstreet Boys – is heading to South Africa this month, and their supporters are more than ready juding by latest streaming data from Spotify.

In February they announced they will head to South Africa as part of their DNA tour, and the week thereafter, the average number of Backstreet Boys playlist streams skyrocketed by 280%, with their most popular song I Want It That Way streamed the most as per Spotify data. The average number of streams of their music and the average number of searches also more than doubled with 103% and 115% increases respectively.

Spotify data from other countries where the band has already performed also shows an increase in the week leading up to the show, so a similar spike is likely in South Africa over the next week, leading up to their first concert in Cape Town next week Tuesday.

The cities streaming the most Backstreet Boys music include Johannesburg, Cape Town, and Pretoria, with Durban, and Gqeberha
rounding out the top five.

“Nostalgia is such a powerful feeling, and we see how people use Spotify to seek out the music they love that spans across the decades on our platform, to amplify that feeling. The 90s birthed some of pop music’s greatest hits and was a golden era for boy bands like the Backstreet Boys so it’s not surprising that their music still resonates with local audiences in the streaming era,” says Warren Bokwe, the Sub-Saharan lead music strategy and operations at Spotify.

To get you warmed up for the concert, these are the top five most streamed Backstreet Boys songs in South Africa:

  1. I Want It That Way     
  2. As Long as You Love Me      
  3. Everybody (Backstreet’s Back) – Radio Edit 
  4. Shape of My Heart    
  5. Quit Playing Games (With My Heart)

Read original story on sandtonchronicle.co.za

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Ruan de Ridder

A digital support specialist at Caxton Local Media, known for his contributions to the digital landscape. He has covered major stories, including the Moti kidnappings, and edits and curates news of national importance from over 50 Caxton Local News sites.
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