Students’ photo campaign debunks stereotypes about Africa

The campaign features images of students wrapped in the flag of their respective countries.

The photographs are attached with quotes demystifying myths about Africa:

“Fact: Africa is a continent made up of 56 countries”.

“Africa is not a country”.

“Africans do not all look alike”.

“Africa is not a jungle filled with wild animals”.

A Tumblr account  for the campaign has been created.

The campaign, with its slogan: “The Real Africa: Fight the Stereotype”, aims at educating and raising awareness about the common stereotypes surrounding Africa and its people — misunderstandings such as Africa being a homogeneous entity rather than a diverse continent of more than 50 countries.

Head of PR for the organisation Rita Bunatal said one of the objectives for the campaign was to embrace the individual flags of the countries of Africa.

“We wanted to show the beauty and the power of the flag. We also wanted to break one of the biggest misconceptions about the continent, which is that Africa is a country,” added Bunatal.