Understanding your customers

How well do you know your customers? If you are like most companies, not well!
Strange but true, most companies do not know who their most important customers are, why they joined the company in the first place – and what profit margin the company makes on them. In most serious brands with high levels of profitability, customers are at the centre of their universe. Every single aspect of the company is designed to understand, talk to, relate to and service the customer, better than anyone else. Looking after your existing customers well, innovating your offer on a regular basis and ensuring a constant stream of good communication with your client, ensures that you keep your most important customers and grow the business they hold with you. Knowing them well, also ensures you will always have a last opportunity to fail, should another company offer them a better deal. Knowing why they defect from your company, is critical to you to customer churn. Fact is, there are easy ways to do these well. If a company does them well, it will grow, even if is spends little money on marketing.
So know what questions to ask and how to do it.
Join us for the breakfast seminar on The Brand Book, on April 11 at 7.30am at The Boat House, where we will discuss issues such as the above in greater detail, to assist you to grow your business and extract greater value from your marketing.
To book email Thomas at thomas@drthomasbrand.co.za