A helping hand

Reach for a Dream will be activating the annual Reach For Your Slippers campaign also known as Slipper Day on 1 August.

The campaign calls on all South Africans to “reach for their slippers”, and to wear them to work or school to help a child fight a life-threatening illness.

Wearing slippers will be a show of support and solidarity for the Reach For A Dream foundation which will be granted when you purchase a Slipper Sticker for R10.

Reach For A Dream is a non-profit organisation; therefore, all funds and proceeds raised through this campaign will help the foundation put a smile on the faces of many seriously ill South African children.

Bronwyn Feldwick-Davis from Reach For A Dream says: “For 25 years, Reach For A Dream has dedicated itself to making dreams come true. Take Sam Pretorius for instance who, – at the age of 11 – was diagnosed with leukaemia. Sam’s dream was to go to Disney World and, through the foundation, he was able to realise his wish”.

You may remember Sam Pretorius from the Reach For A Dream television commercial which featured him returning to his classroom after a prolonged absence due to his illness with a shaven head because of his treatment. As he entered his classroom, he is welcomed by his classmates who show support for him by removing their knitted beanies to reveal their smooth-shaven heads similar to his.

Today Pretorius is a healthy young man.

“Wimpy is proud to be part of this wonderful campaign and we urge all South Africans to step into a Wimpy nearby to purchase their R10 stickers. We are sure that this year will result in a successful campaign which will bring joy to the foundation’s ‘Dream Children’ and make their dreams a reality,” says Karabo Morudu, Wimpy Brand Manager.