SOCIAL EXPERIMENT: Labels are for cans, not for people!

Coco-Cola invited 6 total strangers to sit around a table in complete darkness and to just have a casual conversation.

The men created images in their minds of how the others may have looked – based on how they spoke, and what they spoke about.

However, when the lights were eventually switched on, they were all in awe and disbelief as their perceptions of one another were completely wrong.

The message behind the advertisement is: “Labels are for cans, not for people.”

Watch the full video for more.

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