Shopping with intention

Black Friday is one of the most competitive shopping days of the year. With so many deals, extended retail hours and retailers carefully mapping out consumer journeys in-store (hoping to attract your eye to items you wouldn’t even think of buying) it can overwhelm even the most experienced shoppers. On a day of limitless shopping, these tips will explain how to manage the Black Friday shopping frenzy.

Do your research well before Friday

Whether you’re looking to buy groceries, sneakers or clothing items – do research well in advance so that you know which retailers have the best bargains. Doing research will give you the ability to draw up your own consumer journey, making it easier for you to select the shops you will buy from.

Compare Prices

Retailers are smart. They know that Black Friday is the busiest day to shop, meaning consumers are less likely to double check prices. Be sure to check what the original price of the items are in advance, so you know if it’s a good deal or not. It will also aid you in knowing which retailer has the best deals.

Set up a budget

Compile a list of all the items you would like to purchase. Knowing how much all the items cost will assist you in compiling a budget. Set aside an extra amount, just in case you forget something on your list.

Check the return policy

Just in case you regret your Black Friday purchase, double-check what the retailer’s return policy is for Black Friday items before you buy. Some retailers have a non-refundable clause for items on special.

Don’t forget about Cyber Monday

Cyber Monday occurs the Monday after Black Friday. Retailers with an online presence will have similar discounts on the following Monday, allowing shoppers to purchase more items at a discounted rate. Cyber Monday also provides an opportunity to purchase items that were sold out on Black Friday.