Artist to showcase their work at Randburg Square
According to Lerato Masha Back to the Future is more than just an art auction; it is a singular occasion catalysing a fundamental change in thought and it claims that Africa is not just a part of the story, but is leading the way in the storm of global art.
Jeleni and Phindi Gallery announces Back to the Future, an upcoming charity art auction to be held at Randburg Square Rooftop on November 28.
This transformative event celebrates Africa’s enduring role at the forefront of art and technology, marking a historic moment that positions artists as pioneers in a modern-day art revolution, fostering unity and innovation within the continent’s contemporary art scene.
Lerato Masha, founder of Jeleni and Phindi Art Gallery explained that this is a groundbreaking journey, celebrating the continent’s art history roots dating back 26 000 years.
The gallery, which soft-launched in late October 2023, will host work from artists from different corners of the continent with the unique contributions of artists who transcend geographical boundaries, embodying the diverse tapestry of African artistic expression.
“In a first for the continent, Back to the Future is revolutionising the art world by introducing a platform to support artists on their creative journey, addressing historical issues with intellectual property. The platform enables artists to copyright artworks, ensuring perpetual income. Our gallery commits to ensuring no artist goes hungry, and that their creativity is deservedly recognised beyond borders.”
The art exhibition aims to foster meaningful relationships among African contemporary artists, sparking a movement that transcends borders.
“This initiative is a catalyst for collaboration, innovation, and a redefinition of Africa’s influence in the global art landscape. The renowned artists with work in the gallery include Belmiro (Jemmiro) Jemusse, Thulani Nhlapo, Dario Maniate, Ryan Shava, Thabiso Dakamela, Nico Phooko, Kofie, Mpho Nkadimeng, Siyabonga Fani, David Ofentse Moratluwa, Greatjoy, Ntsikelelo Mzimbovu, Conrad Botha, Jo-Anne Pietersen, Guinevere Thomas, and Sizani Baloyi.”
He added that this represents a visionary shift, laying the cornerstone for a future where African artists no longer have to travel overseas to make a living from their art.
“This empowers artists to thrive on their continent, ensuring financial stability without the need to seek recognition abroad. We aim to inspire galleries worldwide by inviting buyers globally to invest in African art.”
The gallery amplifies charitable giving as part of their commitment to creating social impact. The auction will support two vital foundations.
Firstly, Jeleni and Pindi Foundation, an artist incubator committed to assisting artists with the business side of their craft, providing insights into copyright and intellectual property matters. The foundation also works to capacitate artists, ensuring they stay encouraged to produce art.
Secondly, there is the Pink Warrior Foundation that focuses on early detection of breast cancer by raising awareness and promoting health initiatives for women.
“We invite individuals resonating with this cause to attend the event or contribute funds for the exhibition. The artists hail from different parts of the continent, emphasising the unity driving this transformative movement.”
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