A passion for animals and a commitment to giving back to the community have inspired Fleas Pets Products to host a fundraiser at the Tin Road Market in support of No More Tears Rescue, an organisation dedicated to rescuing and caring for animals in need.

No More Tears Rescue is a pro-life non-profit animal shelter and rescue organisation located in Randfontein, dedicated to caring for and rescuing dogs, providing them with love, shelter and a second chance at life. The organisation relies on the generosity and support of the public to continue its important work.

Fleas Pets Products specialises in dog enrichment products, creating and supplying snuffle mats and snuffle balls to pet owners locally and internationally. Felicity Purdon explained that the products offer more than just entertainment for dogs. “It’s similar to a slow feeder, but it’s also a training tool. A lot of the dog schools and training schools will automatically tell you to get a snuffle mat.”

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Purdon said they have been hosting the swap days fundraiser, which began unexpectedly when Checkers mini grocery stickers became available, for 10 years. What started as a fun collection soon developed into an opportunity to make a difference. “Someone offered, out of the blue, to buy them, and they paid us exorbitant fees for them. They were doing it for children with special needs, for tactile enrichment at that time,” she said.

Since then, she has made it an annual tradition to choose a different organisation to support, ensuring fundraising efforts reach a variety of deserving causes. Previous beneficiaries have included a local food bank, which provides meals to more than 100 people daily, as well as the Randburg SPCA, with which the business has maintained a close relationship.

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This year, the decision was made to support No More Tears Rescue, an organisation whose work has particularly resonated with Purdon. She explained that she has been following No More Tears Rescue for about one or two years, and that the shelter does fantastic work. She said all donations would be added to their other collected items, such as dog pellets and accessories, and everything would go to No More Tears. “It’s an amazing, amazing shelter. They’ve just been doing fundraising and building a whole lot of kennels. They take any rescue and any stray, rehome, look after, feed and take care of them.”

Bromhof residents showed their big hearts and supported in several creative ways. Many purchased Checkers stickers and rugby card collections, while others bought raffle tickets for the opportunity to win some amazing prizes. Through its fundraiser, Purdon hopes to contribute towards No More Tears Rescue’s ongoing work and help ensure that vulnerable animals receive care and shelter.

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