Relaunch of Mazda South Africa

Ben Morgenrood Auto T/A Kia Motors recently held a Mazda South Africa relaunch.

The dealership took up the opportunity to be part of an “exciting new change of the Mazda brand and introducing the new Skyactiv Technology,” says employee Elaine Engelbrecht.

The evening began with seemingly endless platters of hors d’oeuvres and an open bar. With regard to events, this is the epitome of success as fine food and drinks have become a necessity.

Elegantly dressed men and women anxiously awaited the evening proceedings and were surprised by a pyrotechnic show. Guests were treated to a performance by two fire dancers.

The evening was graced by appearances made by big Mazda South Africa names by the likes of Trevor Ward, Junichi Imai and David Hughes – Managing Director of Mazda South Africa.

Hughes delivered a speech in which he expressed his joy for the extension of the Mazda family. He also wished Ben Morgenrood, owner of the dealership well in all his future endeavors with the company. Morgenrood concluded the speeches with thanks to Mazda and his team for making the launch possible.

Finally, after waiting with baited breath, the big reveal was upon guests and employees, and the drapes that hid the cars all night were lifted, revealing the brand-new additions to the dealership.

The reveal was met with gasps and cheers and was followed with car enthusiasts inspecting the cars to evaluate possible future purchases and in other cases just to satisfy curiosity.

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