Titans first cricket franchise to get away kit

The Unlimited Titans have once again pioneered a new concept by being the first South African provincial cricket team to sport an ‘away-kit’.

The new colourful garb replaces the traditional Titans blue in support of The Unlimited Child, an early childhood development initiative.

The fun-looking purple kit will be worn at all away games including any semi-finals and final matches played by the team in the upcoming domestic cricket season.

Unlimited Titans CEO Jacques Faul said the team had been toying with the idea of an away-kit for some time. Things started falling into place when the new sponsor, The Unlimited Child, introduced the idea of a greater purpose behind the kit.

“When they brought us the idea of building awareness for The Unlimited Child, an early childhood development initiative, we jumped at the opportunity. The away-kit confirms that The Unlimited Titans are not only one of the powerhouses on the South African domestic cricket scene, but one of the trendsetters too.”

The Unlimited Titans coach Rob Walter said the team was excited about the initiative and believes the purple kit would resonate with fans: “The away-kit will be instantly recognisable for Tshwane, the Jacaranda City, and we believe this will further connect our fans and the team.”

Steph Bester, chairman of The Unlimited Child said: “When we partnered with the Titans, we promised exciting changes for the team and world of domestic cricket. The new away-kit is a great example of how well our teams are working together.

“It extends our sponsorship of the team and combines it with our passion for making a difference to our country through early childhood development. The immense lack of early childhood development (ECD) throughout South Africa has always been a pressing concern and was the reason for establishing The Unlimited Child. Serious intervention is needed to put the spotlight on the massive socio-economic impact this can have for future generations.

“The state of early childhood development in South Africa is shocking as it’s estimated there are more than six-million preschool children in this country who receive little or no proper stimulation. Unless children between the ages of zero and six years-old are exposed to effective stimulation, their potential in life is seriously affected and they are destined to a life of poverty.”

The Unlimited Child provides hands-on practical training, specially-developed educational toys and on-going support – enabling caregivers in underprivileged crèches to give children the stimulation they need and achieve their potential.

The Unlimited Child had already reached more than 500 crèches, 1400 caregivers and over 48 000 children. More than 26 000 pre-schoolers were enrolled at these crèches in KwaZulu Natal, the Western Cape and Gauteng. The Unlimited Child aimed to replicate the programme in all nine provinces as the impact of this intervention on teaching and learning had proven to be immediate.

“We’re excited that The Unlimited Titans have embraced the work of the Unlimited Child, and have joined us in creating awareness for the great work being done by the organisation. This exposure will help us expand our footprint in the rest of the country, helping us realise our aim of reaching 20 000 crèches nationally by 2020,” said Bester.

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