Local athlete wins international fitness title
A local Fitness and Fashion athlete recently received a prestigious award after she took part in an international competition in Canada.
Ashleigh Frost from Pretoria was recently crowned the North American pro bikini champion by the World Beauty Fitness and Fashion (WBFF).
The WBFF is an organisation created by Paul Dillett, a former International Federation of Bodybuilding and Fitness (IFBB) Olympian bodybuilder. This organisation base their shows and brand on the entire marketable package of an athlete. It creates a platform for athletes to be noticed and to compete internationally.
With various categories to suit the different extremes of body types, the world championships draw an entry of close to 700 competitors each year, amateurs and professionals alike.
The 26-year-old Frost won her WBFF professional card in the South African championships in July 2013. This meant she was one of about 100 professional competitive bikini athletes in the world. She recently travelled to Montreal, Canada to compete in the first WBFF show of the year, which was also a professional show.
With her professional status she may only compete internationally in a “pro-show”. There are three of these shows during the course of the year, including the world championships in Las Vegas, which will be held in August. Standing in a line-up of 21 professional bikini model athletes in Canada, Frost took top honours by being crowned the WBFF North American pro bikini champion, an accomplishment no other South African bikini athlete has ever achieved.
Although she has an honours degree in information design, Frost is currently working as a personal trainer in Brooklyn. She also has an online training system.
Frost already has a number of South African titles in beauty and fitness to her name and is a familiar face in magazines and on South African TV. Frost explained to Rekord that her passion is fitness, health and wellness and helping others reach their lifestyle goals. She also strives to inspire young girls and women to change their perspectives about themselves and learn to respect themselves enough to look after their bodies the correct way through nutrition and physical activities.
