LTA appoints new CEO

Limpopo Tourism Agency (LTA) Chairperson Andrew Dipela on Monday announced the appointment of Nomasonto Ndlovu as Chief Executive Officer of the agency.
Ndlovu who previously worked at Standard Bank as Head of Brand Marketing, Sponsorships and Events replaces Ndumiso Matlala who vacated the position in April.
Ndlovu does not only have a passion for brands, but also boasts the special touch of taking them from good to great.
With more than ten years of classical brand marketing experience gained within the fast moving consumer goods industry she has already worked on various local and global brands in various positions over the years.
While at Unilever, she was seconded for three years to Kenya as a Brand Manager for one of the manufacturer’s washing powder brands. She ventured into destination marketing in 2005 joining the tourism board of KwaZulu-Natal where she held the position of General Manager Marketing responsible for the Zulu Kingdom brand across business, leisure and events tourism.
She then became Global Manager Business Tourism at South African Tourism where, for three years, she was responsible for marketing South Africa as a premier business tourism destination globally.
She led and contributed to growing Meetings Africa, a marketing platform to showcase South Africa as a business tourism destination. She also led the establishment of South African’s National Convention Bureau.
She recently held the position of Strategic Executive Director, Communications, Marketing and Events Department at the City of Tshwane, where she was responsible for the repositioning of the city to reclaim its glory as a capital city of South Africa. This involved indentifying and overseeing implementation of flagship events to position the city nationally and internationally.
Dipela believes Ndlovu’s extensive experience in the field of marketing will benefit and enrich the entity’s efforts of achieving its goal of marketing the province thereby maintaining its number one spot as a leading domestic tourism destination in the country.
“She has signed at three year contract with us and we are happy to have her on board. It is believed that Ndlovu understands her role and functions and will be central at the entity to assist the Board to fulfil its mandate of marketing the province as a destination of choice,” Dipela said.
“The board is optimistic that Ndlovu will take LTA to greater heights and help to keep the momentum for Limpopo to continue claiming its number one spot as a destination of choice to domestic travellers in the country.
“The board will support her and her team to achieve the goals we have set for the agency,” Dipela concluded.
Ndlovu said she was pleased to have been appointed and looks forward to serve the province and also ensure that they sustain the number one spot in domestic tourism.

Story & photo: Herbert Rachuene
>>herbert.observer@gmail.com