Emanuel wants Giene-Clean on the shelves among popular cleaning brands
The Seshego resident is the proud owner and founder of Giene-Clean, a detergent brand which started in July 2020, consisting of dishwashing liquid, all-surface cleaner and refill packs.
POLOKWANE – 27-year-old, Emanuel Khombisa says his dream is to have his cleaning detergents ranked among the popular brands in the country.
The Seshego resident is the proud owner and founder of Giene-Clean, a detergent brand which started in July 2020, consisting of dishwashing liquid, all-surface cleaner and refill packs.
The idea for Giene-Clean stemmed from an allergic reaction he had to ingredients in certain products used in his home, he said.
Emanuel says his entreprenial journey began in high school when he started a car wash business at a filling station in his neighbourhood, which was funded by a relative. “This person played a vital role in my success and I was able to purchase everything from machinery to polish. However, after a short operational period, I had to shut down as I could not afford the fees anymore.” He then opted for a mobile car wash business, which also only operated for a few months.
“I then had a bigger vision, which was owning my own detergent brand. I conducted research on how to make home friendly cleaning detergents which will cause minimal to no allergic reaction in humans and animals. I then experimented using the knowledge and information I found on the internet and asked my mother to test the product. She was impressed with the quality and I was happy with the fact that I had no allergic reaction to it,” he added.
He says his products, which are available under his Familia Brands business, stand out because they are eco-friendly and biodegradable.
“We are definitely looking to add more products to our range in the next few months and hopefully get it on the shelves of local stores,” he concluded.
Emanuel’s products can be bought via 083 452 8059 and courier arrangements can be made.
