Fusion of technology and creativity combine to make up new Adam

OPEL has launched the ultimate lifestyle accessory, the Opel Adam with the Leaders in the Science of Fashion (Lisof) at South Africa’s first design exhibition, showcasing the magic that occurs when thrilling design meets meticulous engineering.

The Opel Adam is Opel’s first entry into the luxury mini vehicle segment, and its range of trend-setting, almost limitless personalisation options allows drivers to display their personality and taste in ways never before seen on South African roads.

When designing their final garments, Lisof’s 2014 graduating class drew inspiration from the fusion of technology and creativity that optimises the Opel Adam.

The Opel Adam is an A-segment, three-door, four-seat hatchback with firm emphasis on ergonomics and modern design, dynamic driving experience, superior technology and overall premium build quality.

Personalisation options begin with the exterior paint colours, with funky names such as:

• Red ‘n Roll.

• Purple Fiction.

• Pump Up The Blue.

• The Greyfather.

• James Blonde.

• Saturday White Fever.

• I’ll Be Black.

• Silverwalker.

Further differentiation happens at the factory by selecting interior fabric and colour schemes, sunroof options and ambient lighting packages dependent on the model selected.

Once at the dealership, a choice of quick-fitment accessories adds a finishing touch, allowing owners to precisely show off their personalities. Customisable items include:

• Interior décor elements on the dashboard and doors.

• Rear-view mirror covers.

• Exterior mirror caps.

• Wheel centre-caps.

• Front logo bars.

• 18-inch twister alloy wheels.

• Aluminium sports pedals.

City mode steering makes city-bound manoeuvring and parking, especially in tight spots, so much easier.

Appealing to the connected lifestyle of the target groups, Opel’s IntelliLink infotainment system provides a fully integrated smartphone connection for a hands-free infotainment experience.