Peermont launches PalaceBet.co.za online sports book
PalaceBet offers sports betting guests and casual online players the opportunity to choose from an assortment of betting opportunities on all major sports and leagues ranging from South African staples of soccer, rugby and cricket to boxing motorsports and tennis.
HIGHVELD – Graceland Hotel, Casino and Country Club launched Peermont Hotels, Casinos and Resorts’ first online property in the form of PalaceBet.co.za, a sportsbook and live games platform with fixed-odds betting.
After being awarded a sports betting licence by the Western Cape Gambling and Racing Board (WCGRB) this year, PalaceBet.co.za, has been a long-term goal for the popular resort group that has the legendary Emperors Palace in its stable.
“Gaming is our core competency and this is simply the next evolution to our offering. Peermont has always been on the pulse of the gaming industry, and with our pedigree online was the next logical step with a premier sports betting brand,” said Mr Nigel Atherton, Peermont Chief Executive Officer.
“The brand is an amalgamation of the well-known Emperors Palace resort and its parent brand, garnering value off their innovative approach and renowned dedication to customer service.
“In our minds, it made sense to leverage off our flagship brand by making use of the name Palace and combining it with elements from the Peermont design,” said Mr Atherton.
PalaceBet offers sports betting guests and casual online players the opportunity to choose from an assortment of betting opportunities on all major sports and leagues ranging from South African staples of soccer, rugby and cricket to boxing motorsports and tennis.
PalaceBet also offers fixed-odds betting on a series of licenced live game products, including popular titles Dream Catcher, Deal or No Deal, Monopoly, Wheel of Fortune and Crazy Time.
The new sports betting brand will be powered by Draftkings software, offering state of the art interaction, and is bolstered with industry-leading gaming products from Bitville Gaming, Evolution Gaming and BetGames.
PlaceBet general manager, Mr Iain Gutterridge said that sportsbooks are exploding on the national landscape.
“There is an appetite for online betting and with enthusiasts looking for sports action, we’ll guarantee them all the action they could look for,” said Mr Gutteridge
Mr Gutteridge has been a driving force behind establishing the PalaceBet brand.
He has been with Peermont for over 20 years and has extensive gaming experience.
“With the world rapidly changing due to Covid-19, it made sense for us to accelerate our foray into the market and provide a digital space that reflects our values and service ethos,” ended Mr Gutteridge.
Members of their Peermont Winners Circle Loyalty programme will gain special insight into this world and will be able to use the programmes benefits and rewards to further enhance their choices, offering the best of both worlds when it comes to online and land-based gaming entertainment.
“With PalaceBet, it’s just another way we can live up to the promise of providing relaxing stays and exiting times… even if it’s online,” said Mr Atherton.
For more information visit www.palacebet.co.za
PalaceBet is licenced and regulated by the Western Cape Gambling & Racing Board. Licence number 10189453-001.
Peermont proudly supports the National Responsible Gambling Programme.
Call the Problem Gambling Counselling Toll-Free Helpline on 0800 006 008 for support.
Players must be 18 years or older. Winners know when to stop.
