Local newsNews

Way Up visuals to inspire hustle and change

This trap-inspired hip hop song was penned with the sole purpose of thanking God for his journey on his way up to stardom.

Simbarashe ‘Simba’ Nembaware, popularly known as VOE4LIFE in the entertainment industry, has finally completed scenes for his first single of the year, Way Up that he released in January.

This trap-inspired hip hop song was penned with the sole purpose of thanking God for his journey on his way up to stardom.

Planning and shooting the music video took about two weeks because of the desired detail and setting of each scene, which comprised locations in Roodepoort, Honeydew and Newlands.

Simbarashe ‘Simba’ Nembaware aka VOE4LIFE. Photo: Supplied.

As much as the song is Shona mixed with English, the visuals simplify the lyrics as they take the viewer on a journey of a low-life individual who happens to land an opportunity, and works hard to prove his worth in showbiz.

Click here to watch VOE4LIFE perform Way Up at the Alice Art Gallery.

VOE4LIFE further explained the concept. “Everyone starts from somewhere, and the Way Up video is a perfect representation of that,” he said.

“My journey has been full of nothing but blessings. I appreciate every part of my journey that I had to go through because it refined me into who I am now. Life will continue to refine me into who I am meant to be. The video will speak to every dreamer, it will motivate and become the inspiration to someone out there who needs to plant the seed and grow into who they were meant to be,” he cited.

The IIE MSA alumnus plans on releasing his visuals before the end of April on all digital platforms, and submit the craft to television broadcasters.

At Caxton, every story is written by humans. We use AI only to perform quality checks - never to generate the news. Happy reading!

Support local journalism

Add The Citizen as a preferred source to see more from Roodepoort Record in Google News and Top Stories.

Related Articles

Back to top button