Laduma Ngxokolo joins Bombay Sapphire’s ring of creatives inspiring a new generation of creatives

Premium gin brand, Bombay Sapphire, is set to stir up expectations of where creativity begins and ends for South Africans. The brand has invited everyone to channel their inner artist by combining art and mixology when they launch Stir Creativity, the brand’s global campaign, which launched in Johannesburg on 2 April.

Following successful launches in cities including Milan, Paris and Berlin, the City of Gold is next in line to experience how an expertly crafted cocktail can be as stimulating as a visceral painting. The South African leg of the brand’s global creative takeover is in collaboration with renowned South African fashion designer, Laduma Ngxokolo.

Ngxokolo, who is globally recognised for his distinctive knitwear that demonstrates and celebrates his pride in Xhosa culture, has received numerous global accolades.

“I am honoured to have been chosen by Bombay Sapphire as a representative of creativity in South Africa,” he said.

Bombay Sapphire will kick off with two launch events. One in Joburg and another in Cape Town, where guests will be encouraged to create works of art by painting on blank canvases, which have been created in collaboration with Laduma. They will also be encouraged to create their own cocktails using Bombay Sapphire gin, edible paint, fresh botanicals and Fever Tree tonic water. This concept is underpinned by the notion that given the opportunity to let your imagination run wild – you can create a gin cocktail experience tailored to your own unique preference of colours and flavours.

 “Because gin drinkers are naturally inclined towards creativity, Bombay Sapphire is giving guests the chance to experiment with their favourite gin in a creative way and come up with something inspirational and delightful in the process,” Francois Portier, area director for Bacardi brands in sub-Saharan Africa, including Bombay Sapphire, said.

While guests indulge in creative gin cocktail making, the launch events will also give them the ability to physically transform blank spaces into living works of art inspired by the versatile personality of Bombay Sapphire’s beautiful liquid.

 “I am looking forward to seeing how our South African audiences will engage with the many surprises we have in store for them in the next 12 months in terms of creative collaborations, online activations, in trade campaigns, limited edition packs and so much more,” Ngxokolo said.

Bombay Sapphire inspires and enables creative self-expression.