GALLERY: AMEN releases socially conscious A/W 19 collection
JOBURG – AMEN’s Phenduka collection illustrates diversity and encourages inclusivity.
Forward-thinking fashion brand, AMEN, represents next level experimentalism and speaks to people with a bold and unique taste.
The brand, spearheaded by Brad Muttitt and Abiah Mahlase, recently released their A/W 2019 collection. The Phenduka A/W 19 is an exploration of mixing, usually unusual ‘un-matching’ fabrics together to explore the concept of diversity.
The collection illustrates, through fashion that diversity is beautiful. The Phenduka Coat is a reversible jacket which encourages people to change their outlook of people of a different race, social class, gender and sexual orientation through a process of introspection.
The duo said the collection explores the alternative solution of turning towards each other as opposed to turning against one another as a nation and to turn turmoil into an opportunity for reconciliation and a turnaround towards an inclusive future home to a rainbow nation.
Check out some looks from AMEN’s Phenduka A/W 19 collection below:
