Steers celebrates 600th store with 600 flames
JOBURG – Steers keeps guests warm in spectacular 1 000°C fire as it celebrates its 600th store opening.
Steers captured the imagination of thousands of guests as they celebrated their 600th restaurant opening, at their #600Flames-themed event held at Joburg’s The Fireman’s Tavern.
The milestone celebration included Famous Brand’s guests, members of the media and social influencers like ThickLeeyonce, Lindo Sithole, Nadia Herbst and Katlego Ncala. The festivities were held at Gauteng’s firefighters’ training ground, where a ‘burn-out’ of a 9m x 7m wooden flame structure was the focal point of the chilly evening.
Flame-grilled flavour has been synonymous with Steers since the 1960s, and this massive iteration of it lit up by a 1 000° Celsius fire in a visual spectacle that kept guests warm, as they enjoyed good music, great food and flame-grilled vibes.
Steers is a proudly South African brand and a major employer. But it is also the same legendary brand that has created and participated in lifestyle initiatives like Survivor SA, Rage Festival, Varsity Rugby Shield and popular favourite, Wacky Wednesdays. All keeping it top of mind among all, especially young South Africans, and seeing it win the Best Burger award in Best of Joburg for the past 20 years. This, as well as meaningful social responsibility collaborations with Mzansi’s finest music duo and unearthing aspiring talent in the creative space.
