Trace Mobile to launch innovative self-RICA process
JOBURG – Following some research, Trace Mobile has configured a way to make the tedious RICA process quicker and efficient.
Following some research, Trace Mobile has configured a way to make the tedious RICA process quicker and efficient. In three easy steps, people can RICA themselves, order and collect their SIM cards instantly via the Trace app.
“We try to be an innovative network and we are a network created by the youth for the youth and we know that the youth love new things and are mobile-first users and spend more time on their mobiles,” said Prescillia Avenel-Delpha, vice-president mobile and marketing at Trace.
The self-RICA process is a first in South Africa’s mobile network landscape and follows last year’s introduction of the lifestyle mobile network dedicated to the youth. Endorsed by Sho Madjozi, the network is the first to offer data and airtime with no expiry date as well as exclusive Afro-urban content.
“It’s the best combination of what’s important to the youth and their lifestyle. I am proud to endorse a brand that is launching something so dope that has never been done before, and that understands me and my lifestyle,” Sho Madjozi said.
The introduction of Trace Mobile’s self-RICA and SIM ordering is set to disrupt the industry and add immense value for its consumers. The new process takes users less than two minutes to complete, via the TRACE app and all you need to do is to download the TRACE app, upload or take a picture of your ID and proof of residence, take/upload an ID-style selfie, fill in your details and you’re ready to select any Clicks collection point to collect your SIM card.
“It felt natural for Trace Mobile to challenge the status quo and come up with an innovative and seamless mobile consumer journey that revolutionises the RICA process and saves our subscribers some precious time,” Avenel-Delpha said.
READ: Sho Madjozi named as Trace Mobile’s brand ambassador
The innovative ID and profile facial recognition to process RICA applications through the app is compliant with the POPI and RICA acts to protect subscribers’ personal information.
Avenel-Delpha said the youth are constantly looking to improve their lifestyle and discover new things. In addition to all the rewards that come with being a subscriber, the brand has launched Trace Troops, an empowerment programme that gives 12 formerly unemployed youth jobs and an opportunity for upskilling.
“We’re very proud of this initiative. The unemployment rate for the youth is massive and the whole idea is to embrace them and make them feel part of the family. We’re training them on the marketing side and the sales side and we want to extend the initiative to KZN and Western Cape,” said Avenel-Delpha.
