Riky Rick releases official Cotton Fest artwork ahead of Fest’s 2020 return
JOBURG – New Cotton Fest artwork is fun, light and in tune with the drip.
Following the announcement last month of the second annual Cotton Fest taking place in February 2020, festival curator and founder Riky Rick together with his team launched the festivals highly-anticipated artwork.
Having created great buzz and interest in the culture last year, focus was placed on the creation of new and improved artwork for the second edition of the festival taking place next year on 1 February at The Station in Newtown.
READ: Riky Rick curates first annual cotton festival
As done with all events, the brand logo this year was used on various promotional material including the merchandise, posters, flyers and TV ads. The team realised its popularity within the sub-culture when various graffiti pieces popped up in and around Johannesburg. Young stylistas adapted the merchandise and kept rocking it at events over the past few months. Social media was abuzz months after the festival took place. The logo had made a statement and wasn’t going anywhere.
READ: Cotton Fest debuts with a bang
The design team then worked on a new creative for the 2020 look and feel for the festival. It launched online on 10 September.
“Apart from the huge support we got from young people last year, the love we received for our simple logo was just insane. We were never ready for it to be honest. So we decided to flip it up again for the festival next year, we kept the aesthetic clean and fresh. We included some feel-good characters to the logo. We tried to keep in tune with the drip, keeping in the fun and light-heartedness” said Riky Rick.
Riky said he hoped the kids and culture love the new artwork and was looking forward to their response and support.
Check the official Cotton Fest 2020 artwork below:
