Former businesswoman of the year and leader in marketing Dale Hefer launches her latest book
ROSEBANK – Hefer was in conversation with world-renowned photographer Victor Dlamini during the well-attended launch.
Former South African Businesswoman of the Year, award-winning entrepreneur and founder of a top advertising agency, Dale Hefer launched her latest book, Hustling, Happiness and a Blow-Up Doll Named Percy at Exclusive Books Rosebank on 20 May.
Hefer was in conversation with world-renowned photographer Victor Dlamini during the well-attended launch.
The book, which was written during lockdown, details personal anecdotes from Hefer’s life including both her award-winning marketing career, her journey to finding herself and her struggles with alcohol.
During a frank and open conversation with Dlamini, Hefer discussed race relations, her hustling career and challenges posed by Covid-19 to her business.
The book, which she describes as somewhat irreverent, details the highs and lows of her career and personal journey, offering business tips for beginners in the industry and experienced professionals alike.
Details: Hustling, Happiness and a Blow-Up Doll Named Percy is on sale at Exclusive Books for R267.
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