New collective in Sandton celebrates local brands
Sandton’s newest edition, the iLifa Collective at the DaVinci Hotel and Suites is set to be a game changer for local brands.
Africa’s richest square mile celebrates local fashion, beauty and lifestyle brands with the iLifa Collective.
The iLifa Collective, recently launched by the Legacy Group within the DaVinci Hotel and Suites, brings together an array of successful South African and African entrepreneurs in fashion, beauty and lifestyle.
According to manager Karin Vermeulen, the collective is aiming to change the traditional Sandton shopping experience is known to include more international brands.
“We are challenging the norm and providing shoppers with alternatives to rather go local.
“We want to keep empowering our nation by tapping into the young up and coming talent within it. These entrepreneurs have already proved themselves successful in the online space and now we are helping them to grow their businesses in the retail sector as well.”
The collective is spread across two floors – iLifa Beauty and iLifa in Urban Luxury, sure to attract local residents and tourist alike.
Some of the shops that you can look forward to seeing are House of Fabrosanz, Native Child, Tammy Taylor Nails, Era by DJ Zinhle, Umzee Shoes and MM Exotic Hair Design.
I am in love with this unisex @erabydjzinhle Money Bag, it is channeling all the right energies for me..
Hair: https://t.co/ru72z6GpMT THEMBI Hair
Money Bag, Idol Sunglasses, Unlocked Hoops: @erabydjzinhle pic.twitter.com/mkkqMvn3hs
— #Siyabonga #ERAbyDJZinhle #ZeeNation (@DJZinhle) July 26, 2022
Hand-crafted chocolates by Cape Town’s Hippolytas Chocolates and a bubble-tea tasting by Nigiro Tea are also on offer.
Nguni in London -> the theme was African Boldness , Polo Chic ♀️ thank you @sarahlanga for trusting us with your ensemble you looked stunning _______________________________________ ®️by @fabrosanz #SouthAfricatotheworld pic.twitter.com/a2azXCQQk0
— FabroSanz Creations (@FabroSanz) August 4, 2019
Related articles:
https://www.citizen.co.za/sandton-chronicle/318845/local-production-returns-for-season-two/
https://www.citizen.co.za/sandton-chronicle/311422/local-storytelling-at-its-best/
