Lay’s launches Fifa World Cup 2026-inspired flavours in Sandton
Guests sampled Nashville Hot Chicken, Mango Chilli Salsa and Grilled Buttered Lobster at the launch event in Sandton City.
Lay’s has officially kicked off the countdown to the Fifa World Cup 2026 with the launch of three limited-edition flavours, each representing a host country.
Marking the beginning of a global celebration that combines football, culture and taste, the brand unveiled its new range at the launch event held at the Adidas store in Sandton City on April 21.
Bringing the spirit of the tournament to life, the three flavours pay homage to the diverse culinary identities of the United States, Mexico and Canada with the campaign message, No Lay’s, No Game.
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Guests indulged in Nashville Hot Chicken, an American classic delivering the heat of southern spice with crispy comfort in every bite.
The Mexican Mango Chilli Salsa offers a daring fusion of sweet, tangy mango and lively chilli, capturing the colourful energy and fiesta spirit of Mexico.
Rounding off the trio was Canadian Grilled Buttered Lobster, a rich and indulgent flavour inspired by the seafood luxury of Canada’s Atlantic coast.
The event brought together media, celebrated football icons including Lucas Radebe, Teko Modise, Josta Dladla, Sibusiso Vilakazi, and digital creators Nqobile Khwezi Mahlangu, Twiggy Mollison, Thato Mahapa, and Alex Michelsen.
The Adidas store amplified the football experience were sectioned off to represent each of the Fifa World Cup 2026 host countries to bring each flavour to life within one daring, unified brand experience.
The red section represented the Canadian Grilled and Buttered Lobster flavour with rich cues, brought to life through red and white LED lighting and anchored by a Lay’s pack, alongside matching ceramic sampling pieces.
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The green section showcased the Mexican Mango Chilli Salsa flavour through daring colour and contrast, with green and red LED lighting, a Lay’s pack as a photo-op centrepiece, and samples served in matching ceramics with salsa-inspired bites, and green-toned sweet treats.
The blue section captured the energy of the Nashville Hot Chicken flavour through a confident visual language, featuring blue and red LED lighting anchored by a giant Lay’s pack, with sampling in matching ceramics, chicken-inspired food moments and blue-toned sweet treats.
Guests were given an opportunity to taste the new Lay’s range, and enjoyed a T-shirt customisation zone where they could personalise their T-shirts with flavour-led colours and graphics inspired by the Lay’s limited-time range.
As anticipation builds toward the Fifa World Cup 2026, Lay’s continues to champion the role of flavour in bringing fans together, because before the first whistle, there’s always flavour.
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