Vivek Parshotam, awardwinning
and multi-talented
South African jewellery
designer was born in Lenasia.
Raised in a musical family,
his love for music was
carefully nurtured to develop
an art form that would feed his
naturally creative spirit and
lead him into a wider creative
space. While his musical talent
is rooted in the tabla, an Indian
percussion instrument, his
familial musical legacy and
natural aptitude inspired Vivek
to explore multiple genres of
music that range from jazz to
the classics. Having performed
at the Royal Albert Hall in 2006
and 2008, Vivek has grown to
be a master percussionist and
has explored the rich diversity
of musical genres that today
has to offer. Music lies at the
core of Vivek’s heart and it
continues to create sounds

that capture the soul when he
performs all around the world.
Vivek studied jewellery
design and manufacture
in 2003 at the University
of Johannesburg. He was
awarded the first prize for the
SA Mint Design competition
during his first year of
studies. While still studying,
this accolade captured his
imagination and inspired
him to explore jewellery as
a career. He started with
a manufacturing company
and rose from apprentice to
manager to current director
of his own jewellery design
company, VK Jewellery.
Subsequent to the award from
SA Mint Design, he entered
the PlatAfrica competition
where he attained a top 10
position in the Professional
Category. Vivek’s passion for
design and his love for nature
make a difference to every
client he sees. He meets

clients by appointment and
makes time to engage with
them on a one-on-one basis
in the privacy of their own
comfort zone.
This reassures each client and
initiates a relationship of trust
for each piece of personalised
jewellery entrusted to him for
design, execution and delivery.
VK Jewellery caters for
the simplest designs to the
most luxurious, elaborate and
innovative pieces.
He prides himself in upholding
the values of quality in design
and materials, manufacturing
excellence and personal
service, principles which go a
long way to creating lifelong
relationships with his clients.
His passion for jewellery and
meticulous attention to detail
underpin his core values and
drive his aspiration to journey
with clients and celebrate
with them the milestones of
their lives.