Sandton entrepreneur Lwazi Manqele leads through The Podcast Café
Lwazi Manqele is a creative director at Africa Nobuhle who hears the beat of innovation in South Africa.
The Podcast Café is an innovation-centred, creative, solution-driven initiative based in Sandton and caters to the up-skilling and digitisation needs of brands across the metropolitan. The initiative is run through the tireless work of Lwazi Manqele, creative director at Africa Nobuhle and iFundi which operate from Sandown.
Manqele sheds some light on what his work entails.
“There is a lot of creative and corporate work within our space,” Manqele said, elaborating on what he does for some of his agencies’ clients. “So, we’ve got Multichoice, where we offer skills development and upskilling to some of their creative staff. We also have Telkom South Africa within the digitalisation space.”
According to Manqele, the process of digitisation is the inevitable transformation of media consumption from print to digital media. Manqela said that most companies are transforming into the whole digital era, and his work involves assisting them with creative solutions.
“I had a project that we did with Imperial Logistics where truck drivers were not really participating in their upskilling courses by Seta,” said Manqela. “One of the innovations that we came up with, which involved digitisation was [recognising] that these guys spend eight to 12 hours driving – where do they get the time to be reading? They need to focus. So we transformed [the reading materials] to audio.”
Manqela, who resides in Randburg, spoke highly on how he enjoys having become a part of the Sandton community. “It is my second year based in Sandton, and it’s been absolutely phenomenal. I used to just drive past Sandton – now I’m actually based in Sandton, and I plan to stay here.”
Manqele believes that audio is a solution for the media that just allows people to absorb and to also engage much easier.
“We formed The Podcast Café for different types of careers where we’re training, up-skilling [in a way that] people will not get bored or tired of listening to somebody standing in front of them.
“We realised that people can consume information and knowledge in a much easier way through audio. It’s less of a hassle. It doesn’t disrupt concentration – especially for training. People enjoy a lot.”
Related article:
https://www.citizen.co.za/sandton-chronicle/332170/ame-african-media-entertainment-launch-new-rugby-podcast/
https://www.citizen.co.za/sandton-chronicle/325349/colored-girls-rock-is-making-the-circle-bigger-with-the-launch-of-their-new-podcast-series/
