Private cooking class with former Miss SA Tamaryn Green-Nxumalo

To create love and amazing experiences in the kitchen, Nestlé had a campaign that spanned six weeks, with former Miss SA 2018 Tamaryn Green-Nxumalo leading the audience through a series of exciting cooking and baking recipes she had been experimenting with.

To wrap up the campaign, Nestlé invited people who participated in the campaign, media, and influencers to experience the magical recipes at their head office in Bryanston on September 30.

Elizabeth Gichangi, marketing manager of the dairy business unit of Nestlé ESAR, said the primary objective of the ‘Recipes with Love’ campaign was to inspire individuals to find joy in their culinary experiences within their kitchens.

“As a pivotal component of this initiative, we aimed to highlight the versatility of Nestlé whipping cream as an essential ingredient for everyday cooking and baking. The goal was to ensure that Nestlé whipping cream became the top choice in people’s minds when considering the preparation of creamy dishes.”

She added that the interactive sessions took place every Wednesday on Instagram Live, featuring Tamaryn’s favourite dishes and dessert creations that were sentimental to her.

“This approach inspired consumers to actively engage with the content by sharing their recipes.

“Furthermore, as part of the campaign, consumers were encouraged to share their recipes on social media while tagging the Nestlé whipping cream brand.”

Gichangi pointed out that individuals with the most interesting and intriguing recipes had a private cooking class hosted by Tamaryn at the Nestlé offices.

“The day was a success as everyone enjoyed cooking three recipes and then enjoying the meals they prepared with their partners.”

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