Entries officially open as Local Fashion Police 2026 launches in Sandton
Following its media launch event held at The Artistry in Sandton, Proudly South African has officially opened entries for Local Fashion Police 2026, giving fashion lovers a chance to win grand prizes of designer fashion while celebrating local style.
The wait is finally over.
Entries for the Local Fashion Police 2026 are officially open, giving fashion enthusiasts across South Africa the opportunity to celebrate local style while standing a chance to win incredible prizes.
Proudly South African officially launched the sixth edition of its flagship fashion campaign during a media event held at The Artistry in Sandton on August 4.
Read more: SOCIÈTÈ Fashion Show shines spotlight on emerging designers and creative talent
The annual initiative continues to shine a spotlight on South Africa’s thriving fashion industry, while encouraging consumers to support locally designed and manufactured clothing.
Speaking at the media launch event, Proudly South African CEO Eustace Mashimbye said this year, the Local Fashion Police promise to offer a sensory journey, marking the key milestones of the event through an immersive fashion experience and a captivating fashion spectacle that will culminate in an engaging runway exhibition.
“More than the fashion, the Local Fashion Police campaign is also facilitating access to local excellence, encouraging consumers to make conscientious purchasing decisions, fostering job creation, and increasing the uptake of locally produced products that are loved here, made here.”
The media launch also unveiled the designers and judges of the 2026 Local Fashion Police: Mpumelelo Dhlamini, CEO of Ezokhetho, Anel Botha, CEO and designer of Anel Botha Couture, Thabo Makhetha, CEO of Thabo Makhetha, and Rivaldo Louw, popularly known as By Waldo.
Also read: African Fashion Week season two set to empower designers and grow Africa’s creative economy
This year’s edition is sponsored by FP&M SETA, TFG, Nando’s, and Krispy Kreme.
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How to participate
Interested fashionistas should snap a picture or video of themselves rocking their favourite local outfit, post it on their preferred social media platforms: Instagram, TikTok, Facebook, or LinkedIn, tag Proudly South African and FP&M SETA and use the hashtags: #LocalFashionPolice2026 #LovedHereMadeHere.
Four lucky winners will each secure R50 000 worth of fashion from a Local Fashion Police designer.
@caxtonjoburgnorth Entries for the Local Fashion Police 2026 are officially open, giving fashion enthusiasts across South Africa the opportunity to celebrate local style while standing a chance to win incredible prizes. Proudly South African CEO Eustace Mashimbye explains how to enter and how the campaign works. Video: Xoliswa Zakwe #Johannesburg #SouthAfrica #LocalNews #BreakingNews #cityofjoburg #foryourpage #satiktok_sa #2026 #localnews #TikTokNews #tiktoknews #Sandton #FASHION #FASHIONTOK #Sandtonfashion ♬ original sound – Caxton Joburg North
“The winners will get a once-in-a-lifetime opportunity to strut their stuff on the runway dressed in the judges’ exclusive collection at the spectacular grand finale that will be held on November 19.”
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