Final-year students at Vega School’s Sandton campus put their creativity, skills and ideas on display during the student showcase, A Room Full of Sparks, today (November 13).

The showcase, hosted at Emeris Sandton, brought together students and members of the creative industry, offering an opportunity for emerging designers, strategists and other creatives to present projects developed during their studies.

The exhibition featured a variety of creative work, with students sharing the thinking, inspiration and processes behind their projects, while giving visitors a glimpse into their individual approaches to the industry.

Brand strategy meets international competition

Among the students showcasing their work was final-year brand strategist Stefani Khoury, who presented an accumulation of projects from her three years at Vega.

Read more: Vega School bags 8 Loerie awards

Khoury said she had worked on more than 25 brands during her studies and had also participated in the L’Oréal Brandstorm competition, where her entry made the national top seven out of 167 entries.

Her display included different brand projects and examples of her work, reflecting her experience in developing creative strategies and understanding how brands communicate with their audiences.

Personal identity shapes design

Another student, motion designer Tumisho Kekana, used his exhibition space to introduce visitors to his personal creative brand, ISHO, which carries the tagline ‘Curiosity Meets Purpose’.

Kekana explained that the concept explores personal identity and the identities of others through design and art. His display combined motion design, graphic design, illustrations, notebooks and mixed-media elements, giving visitors insight into both his finished projects and the creative process behind them.

He said his personal artwork had played an important role in his development as a designer and had helped him navigate his studies. “If I didn’t do art, I don’t think I would have survived this degree, honestly,” he said.

Also read: Young creatives from IIE-Vega dominate awards season

Reflecting on the three-year journey

Kekana also described the showcase as a significant moment in his academic journey, bringing together the work and experiences of his three years at the institution. “I’m very grateful to do this, all of this with Vega. I’m grateful for the opportunity, the journey,” he said.

He added that the showcase was the pinnacle of his experience and left him with a sense of satisfaction as he completed his degree. Through their displays, students offered different perspectives on creativity, demonstrating how personal experiences, experimentation and technical skills can shape the work they produce.

The showcase provided an opportunity for the emerging creatives to share their portfolios with industry visitors as they prepare to take their next steps beyond the classroom.

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