Retha Fitchat

VEREENIGING. – In the past 50 years Diamond Corner has established itself as a prominent and respected name in the Vaal Triangle. The business was established in the sixties and has successfully evolved under the close direction of the Dadoo Family. Today, Diamond Corner’s brand is stronger than ever and represents a chain of four retail and wholesale outlets.

The Group, being a family owned business, was founded by the late Mr Abbas Dadoo and started blooming in 1970. Thanks to his hard work, thorough research and focus on customer service and satisfaction, Diamond Corner quickly evolved into one of the leading businesses of its kind in Gauteng. Diamond Corner has established itself as the preferred provider of all major brands in electronics, cellular and sound technologies in the Vaal Triangle, but also of top names in household appliances. For most local residents, Diamond Corner is their first and only choice when buying appliances such as computers, TVs, fridges and stoves. A huge variety of accessories is also available.
Today, the group is overseen by Mr Dadoo’s sons and managed by Mr Denver Govender, who has been involved with Diamond Corner for more than 20 years. The expansion of the group from owner managed to team driven is a direct result of the collaboration of this dynamic family unit, supported by experts in their respective fields who have formed part of the staff component for many years. The primary reasons for the group’s success can be attributed to years of experience, business acumen, brand positioning and competitiveness.

Mr Abbas Dadoo was a respected community leader with strong values and was well connected in retail circles across South Africa. He enjoyed the trust of all stakeholders including creditors, bankers and loyal employees. His legacy and vision for Diamond Corner live on thanks to the Group’s dedicated and eager personnel.
As with all forward thinking companies, Diamond Corner is continuously positioning itself for the future and has recently occupied bigger premises in Market Avenue, opposite Sedgars. The reason, says Manager Govender, is that the bigger building allows them to expand their already vast variety of appliances. Diamond Corner now also has furniture and disco equipment on offer.

Prospective clients should make sure to diarize these dates:
* November 17 will see the start of even more super special offers.
* November 24, and November 27, Black Friday, will be further highlights as clients can expect even more mind-blowing specials!
Visit Diamond Corner’s friendly staff at their premises in Market Avenue, Vereeniging, where you will immediately feel welcome and at home.

All photos by Nicky J. Van Vuuren: Chilli PicNic Photography