Be someone’s superhero
This year's Toy Story campaign aims to reach more little ones.
YOU can make a difference and be someone’s hero today through this year’s East Coast Radio’s Toy Story with Game initiative.
As part of this annual initiative, new toys are handed out to children at government hospitals, crèches, orphanages and child-headed households around the province.
Food parcels, bought with cash donations, are also put together and specifically geared for child-headed households during the long December holidays. The project was launched at St Aidan’s Hospital in Durban last Thursday.
During last year’s Toy Story 50 000 new toys, which were generously donated by the people of KwaZulu-Natal, were handed over to underprivileged children. A total of R1.6 million was also received in cash donations, which saw more than 4500 food parcels being distributed.
“It’s truly humbling to be able to facilitate giving on such an enormous scale. Together with our listeners last year alone we touched around 70 000 children. We’re so excited about being able to reach out to even more little ones this year,” said East Coast Radio’s Marketing Manager Renee Burton.
Donate a toy at any Game store in KZN or make a cash donation at a till point in store or online at ww.ecr.co.za. Toy Story’s courier partner Dawn Wing will then help get the toys to the children.
Meanwhile Red Cross Air Mercy Services ensures that every state paediatric ward in the province is a recipient, by distributing toys to hospitals in outlying areas.
UTI will assist with collections from participating schools, while a team of Rotary volunteers will be instrumental in helping sort, pack and deliver the toys.
