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Sports are the internet’s secret key

There is a mutual dependence between the NFL and TV – they need each other.

Sports, especially the National Football League, are influential in charting the way forward for entertainment on the internet. A lot of sports-associated activities nowadays take place online. For instance, activities like watching sports events, sports gambling, playing online casino games, checking Betting odds online and purchasing sports merchandise are all online. Some industry experts argue that the negotiations on where Americans will watch soccer video games in the future are an indicator of the internet’s influence. 

The argument suggests that these negotiations might decide which TV corporations remain relevant in the digital age. They also point us to the programs that will be dominant in our favorite websites. The NFL is critical to standard TV companies like CBC and Disney. The sport holds the key to preventing their viewership from shrinking fast and their streaming services in the future. 

According to reports, fewer Americans watch sports events. But, soccer remains the most preferred TV program. There is a mutual dependence between the NFL and TV – they need each other. The vast sums that TV pays to the NFL usually translate into higher charges for cable or satellite TV. This is usually regardless of whether you watch the matches or not. 

Therefore, the TV companies have to recognize that they must transition towards live streaming of sports activities to remain relevant.

Nowadays, fans can stream games live from streaming services. 

There is also the question of social media platforms like Facebook and YouTube who have a massive user base. Why are the big sports like the Olympics, NFL, and European soccer not there? Well, Facebook has done some experiments by streaming professional baseball games and Indian Cricket games. Amazon’s Prime Video also streams several NFL games every Thursday, and there are reports that Amazon is willing to pay for more games. 

However, few people tend to watch these games when they are on big websites. Maybe it is because they like a piece of programming in the ocean. However, the main reason could be that most people on these big websites are not in the habit of watching sports from there. 

Moreover, Amazon Prime Video and Facebook streaming services are not internet-like. They should borrow a leaf from what the NBA app is doing. They have incorporated app-like statistics that pop up as games continue. You can also choose different camera angles.  

There is also the challenge of pros vs. amateurs on digital platforms. Will people go for professionally created entertainment like sports, or will they opt for websites and apps full of amateur content? People might probably go for both. However, amateur content does not reap huge profits like professionally done content. 

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Fundiswa Mzobe

Fundiswa Mzobe works as a journalist covering various beats. She started her Caxton career with Ugu Eyethu more than 10 years ago, then went on to work as a digital assistant on the Herald website. She has now progressed to being an out-and-out reporter, with a particular focus on council, crime and political issues. Before that she worked as a radio journalist for a short period of time.
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