Pedros TV ad ruffles feathers
Pedros is the ‘go-to’ for great quality chicken and unbeatable value for money.
The battle for the title of ‘SA’s Biggest Flame-Grilled Chicken Brand’ is certainly heating up as Pedros takes on Nando’s in a tongue-in-cheek TV advert set to ruffle some feathers.
The advert was officially aired on Wednesday, August 31. It opens with a young couple in love, enjoying a romantic seaside date, complete with a picnic blanket, ocean view and stunning sunset and in a not-so-subtle reference to the current market leader, the word, ‘Nan..’ escapes the man’s mouth.
His lady, jolted from their shared foodie daydream, immediately turns to him and firmly cuts him off mid-sentence with, ‘Ssshhh! Don’t you mean Pedros?’
He realises his obvious blunder and immediately corrects himself ‘Pedros! Delicious Pedrossss’, much to her delight.
Described as “South Africa’s fastest-growing, most exciting chicken franchise” by Senior Marketing Manager Bradley Marshall, Pedros is clearly cementing its position as one of the leading flame-grilled chicken brands in South Africa
Marshall said: “It’s no secret that South Africans love their flame-grilled chicken. Competition between brands is fierce. Despite this, we’re opening two to three new stores around the country every single month! The demand for our product is incredible.”
According to Marshall, the brand is well positioned on its quest for national dominance, offering really great chicken at really great prices.
“From the very beginning, we made it clear that we’re here to disrupt the QSR industry, and that’s exactly what we’re doing with this TV ad,” explains Marshall.
So it’s really not surprising that their ‘cocky’ new TV advert plays directly into this trend and is showing the competition flames!
The link for the advert can be found on the Pedros Facebook page.
