How far have we come as the South Coast?
Well, the phrase, ‘sleepy South Coast’ is not one I have heard quite often, but it is one that is quite common amongst long time South Coast residents, particularly those who have relocated from other major towns or cities.
Having been born and raised here, my first time living outside the South Coast came when I left home for university in Gqeberha (formerly Port Elizabeth) which put a lot of things into perspective for me, particularly why people think we come from a sleepy region.
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When I moved back home after completing my studies, it finally clicked. The reason many believe the South Coast is deemed to be sleepy, is because well, we are sleeping on our own potential.
Yes, we excel extremely in the tourism sector, probably more so than other major cities across the country. However, there are many facets that we seem to overlook, such as the arts and culture sector.
Contrary to common belief, there is more to this region than amazing fishing locations, sugarcane and macadamia farms. The South Coast is a hub that is teeming with creativity and talent from legendary musicians the likes of Andile Yenana, pop-culture sensation Mlindo ‘The Vocalist’ and actress Fundi Zwane.
One thing all these people have in common is that they had to leave our shores, in search of greener pastures. Although the media and creative sector on the South Coast is relatively minute, not much has been done from higher powers like our local government in honing and grooming our next star.
This is not an attack on our local government, but more of a concern that I raise on behalf of all the creatives of the South Coast. The most impactful events that provide a platform for our creatives (young and old) to shine are often organised by the private sector or self-funded clubs in the community.
This is indeed a cause for concern because how much value are we truly losing out on.
We often find that when these artists (a term I’ll use to refer to anyone in the creative industry) get their big break, they look back scornfully at the South Coast due to the little support they received which in turn results in fewer concerts, exhibitions or even productions being held here due to feelings of contempt that derived during their struggles.
Schools like Sheppie High and Creston College offer visual and dramatic arts as subjects, however, the lack of opportunity outside school is what may lead to them opting to leave the South Coast for opportunity.
For those who continue to play their role in the lives of artists, I salute you and thank you for playing your role in shaping future inspirations.
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