Mall of the South is calling on Corporate South Africa to become part of a powerful movement for change by securing a table at #HOLLER 2026.

This is its flagship social impact gala dedicated to addressing the root causes of gender-based violence (GBV) and building safer communities.

Now in its sixth year, #HOLLER has established itself as a recognised platform for raising awareness around gender-based violence, domestic abuse, human trafficking and other forms of violence.

While supporting survivors remains central to the initiative, this year’s event marks a significant evolution by shifting the conversation towards prevention and asking a critical question: If society is serious about ending violence, should it not spend more time understanding and addressing what creates it?

For years, South Africans have marched, protested, donated and stood in solidarity with victims and survivors. Yet despite these efforts, violence continues to have a devastating impact on individuals, families and communities across the country.

Move beyond awareness

This year, #HOLLER 2026 aims to move beyond awareness by exploring practical solutions that focus on preventing violence before it occurs.

Research and crime statistics consistently show that the vast majority of perpetrators of gender-based violence are men. While the overwhelming majority of men are not violent, organisers believe that lasting change requires meaningful engagement with men and boys through honest conversations about trauma, emotional wellbeing, accountability, healthy relationships and positive masculinity.

Rather than placing blame, the initiative seeks to create understanding. Rather than pointing fingers, it aims to build solutions. The focus is on preventing violence before another victim is created, encouraging communities to address the underlying factors that contribute to abuse.

“Supporting survivors will always remain at the heart of #HOLLER, but if we are serious about changing the future, we must also be courageous enough to engage the people who have the greatest influence on changing it. This is not about blaming men; it is about empowering more men to become part of the solution. We believe prevention begins long before violence does,” said Mall of the South centre manager, Hester Smith.

Event details

The prestigious gala will take place on August 7 at Thaba Eco Hotel in Johannesburg, with guests arriving from 18:00 for an 18:30 start.

Hosted by Mall of the South under the theme ‘Awareness to Action. Hurt to Healing,’ the evening will bring together business leaders, decision-makers, psychologists, behavioural experts, men’s advocates, survivors, government representatives and community organisations for keynote addresses, expert panel discussions, lived experiences and practical strategies designed to inspire collaboration across business, government and civil society.

More than 300 business leaders, professionals, community advocates and change-makers are expected to attend, making #HOLLER 2026 one of the country’s leading platforms for dialogue and action against gender-based violence.

Corporate organisations are being encouraged to demonstrate their commitment to social responsibility by purchasing tables at R10 000 per table, accommodating 10 guests. Every table secured contributes towards education, advocacy and community programmes aimed at creating healthier families and safer communities while supporting initiatives focused on prevention and long-term societal change.

“When we help a survivor, we change one life. When we prevent violence from happening in the first place, we change generations,” organisers said.

They believe South Africa’s future depends not only on protecting women and children, but also on raising boys who become men of empathy, accountability, respect and courage. Ending gender-based violence, they say, is not only a women’s issue but a societal responsibility in which men have a critical role to play.

For table reservations, contact Mall of the South Marketing representative Sibongile Kubeka on 011 682 8780 or email [email protected].