South Rand Hospital successfully launches new campaign
The campaign is inclusive of patients and healthcare workers across Gauteng.
South Rand Hospital (SRH) officially launched its I Serve with A Smile campaign.
The initial campaign was launched in November last year by the Gauteng Department of Health. This campaign aims to improve patient experience and reduce patient dissatisfaction.
The campaign is a province-wide intervention which encompasses the patient and healthcare worker. Due to the strenuous nature of their jobs; it is easy for healthcare workers to be consumed by the pressure and demands, therefore, this campaign seeks to encourage health professionals to approach their work with enthusiasm, a smile and empathy for patients.
South Rand Hospital CEO, Simphiwe Gada said: “This hospital aims to embody the spirit of the I Serve with A Smile Campaign, by taking the core values of this movement and making them our personal character. By embodying the spirit of this campaign we’d be promoting a culture of kindness and positivity within the organisational structure.”
MEC of Gauteng Health Nomantu Nkomo-Ralehoko highlighted: “This initiative is aimed at improving the patient experience of care and restoring the once-renowned reputation of our healthcare system.
“The campaign is built upon the principles of Batho Pele and as healthcare workers each of us has the responsibility to create an environment where patients feel valued, respected and supported whenever they visit our facilities.”
I Serve with A Smile seeks to overcome challenges, enhance the quality of healthcare and restore the confidence of the community in the healthcare system.
The staff of SRH took a pledge and looks forward to working together as the first step to actualizing their plan of making South Rand Hospital, the hospital of choice in the district.
The launch included addresses from members of the hospital board, a song item by the hospital choir and staff signing the pledge banner – remembering the central part of healthcare and the respective roles of healthcare professionals lie in caring and serving for patients.
