South Africa’s favourite lamb competition, Lamb Champs, is back for its fourth year and promises to be bigger, bolder and more flavour-packed than ever before.

Organised by the Southern African Agri Initiative (Saai) and supported by Pick n Pay and Toyota, the annual event shines a spotlight on family farmers and the high-quality lamb they produce.

This year’s competition has already attracted 250 entries. Farmers from across the country will compete in four regional rounds, all leading up to the national grand final at the Nampo Grounds in Bothaville on October 17.

According to Francois Rossouw, CEO of Saai, the competition is more than just a showcase of premium lamb.

“Lamb Champs is about honouring the real people behind every chop, the farmers who work hard every day to bring quality meat to South African tables,” said Rossouw.

Qualifying rounds across the country

The 2025 qualifying rounds are taking place on the following dates and locations:

• July 26 at Loftus Versfeld Stadium in Pretoria
• September 6 at Parys Afridome in the Free State
• September 24 at Hoër Landbouskool in Paarl in the Boland

The first round saw Lize Mans from Kakamas walk away with R40 000 and earn her spot in the grand final.

Family farmers who raise lamb anywhere in South Africa are encouraged to enter. Judges score the meat based on taste, tenderness, appearance and overall quality.

More than a competition

With Toyota behind the wheel, Lamb Champs gives farmers a chance to share their stories, meet consumers and reach new markets. The campaign also celebrates the heritage and sustainability of sheep farming in South Africa.

As part of the initiative, Lamb Champs branded lamb cuts sourced directly from participating farmers are now available at selected Pick n Pay stores nationwide. This supports local farmers while giving shoppers access to premium, ethically sourced meat.