Castle Milk Stout campaign in celebration of Africa Month
The beauty and pride of the African heritage and culture are aimed to aptly lift the responsibilities of Africans to “Get it Back”.
Africa, have we lost it? This is the question at the centre of the powerful new Castle Milk Stout campaign in celebration of Africa Month.
The beauty and pride of the African heritage and culture are aimed to aptly lift the responsibilities of Africans to “Get it Back”.
With modern culture being more dominant and valued in the 21st Century, some aspects of African heritage are lost to modern philosophies. The “Get It Back” campaign aims to remind Africans of the richness of our culture, to instil pride in our culture and to promote the habit of celebrating it always, and not just on Heritage Day.
Known for endorsing African pride and excellence, Castle Milk Stout has run several campaigns that elevate African culture, and like its black liquid, savour the richness of Africa. The brand has always been proudly African and has shown, that in spite of the challenges the continent brings, Africans can find their own way through these challenges, never losing that fine balance between modernity and tradition.
“South Africa is a diverse country layered with multiple personalities. The Castle Milk Stout new campaign fits into this narrative. Our culture as a nation is deeply rooted in being an African first and the “Get it back” campaign is one of the many ways in which Africans can reflect on their origin,” said Keneilwe Pholo, Castle Milk Stout brand manager.
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