Brave men donning their purple speedos and running through the streets of Joburg during rush hour has not only raised many an eyebrow over the past 11 years but has also played an enormous role in raising awareness about male cancer.
The annual Hollard Daredevil Run sees thousands of Gauteng’s most daring males “running cancer outta town” in a 5km fun run that aims to save lives. While the topic of cancer is serious, the Daredevil Run uses much-needed humour to promote disease awareness.
“The beauty of this event is that it challenges men to get out of their comfort zone. It’s a platform to confront this disease head-on and show men they can be ballsy about tackling prostate and testicular cancer,” said Heidi Brauer, chief marketing officer at Hollard.
Proceeds from this event are donated to Cansa and The Prostate Cancer Foundation, with prostate-specific antigen (PSA) testing facilities available at the run each year. PSA is a protein produced by both cancerous and non-cancerous prostate tissue, with high PSA levels possibly indicating the presence of cancer.
Held annually in March, last year’s event took place just before Mzansi being plunged into lockdown.
Given the current Covid-19 restrictions and the status of the pandemic, Hollard has announced that this year’s Daredevil Run will be rescheduled to September.
