Shoprites gives 1000 ton food subsidy to consumers
Shoprite aims to assist customers by providing the lowest possible prices on basic food items.
Living out its promise to continuously look for opportunities to pass savings on to customers to bring them lower prices, Africa’s largest supermarket chain is currently running yet another basic food subsidy campaign. Until 25 November, Shoprite is offering 5kg White Star super maize meal at the subsidised price of only R27.99.
Understanding the country’s dire economic climate and the daily financial pressures that South Africans face in order to maintain their lifestyle, the supermarket chain has invested substantially in a nationwide food subsidy campaign over the past 18 months to help its customers pay lower prices on basic foods.
Since launching the subsidy in July 2013, Shoprite has subsidised 329 tons of sugar, 2.2 million litres of cooking oil, 2.6 million litres of milk, 700 tons of maize, almost 1.7 tons of rice and 8.7 million loaves of bread. By doing this, the retailer prevented over R1 billion in price increases from reaching its shoppers.
“As a brand we aim to assist customers by providing the lowest possible prices on basic food items. By putting our own money into the price of products, we bear some of the brunt of price increases so that our customers don’t have to,” says Neil Schreuder, Shoprite Marketing Director.
During a recent snap survey South Africans indicated what daily essentials they included in their shopping baskets. This is what they had to say https://bit.ly/1xetoVQ.
Further trust in Shoprite’s low price promise is evident in the supermarket chain recently snapping up the top spot in the Grand Prix category of the 2014 The Times/Sowetan Retail Survey which surveys customer preference amongst consumers countrywide.
