TransUnion launches peelable billboard to boost financial inclusion
The interactive billboard at Melrose Arch lets people peel away barriers and access free credit education and prizes.
In a bold move to drive financial inclusion, TransUnion has unveiled Africa’s first-ever peelable billboard on August 21 as part of its powerful new campaign, Be the Reason Things Change.
The striking, interactive installation symbolically and physically strips away the barriers that keep millions of South Africans locked out of the formal credit economy.
Each of the 500 peeled strips reveals a QR code unlocking a free e-learning credit education course valued at R2 000 each.
As part of the campaign, TransUnion will be awarding a range of impactful prizes designed to support education and digital access.
These include five education fund prizes valued at R20 000 each, which will be paid directly to a recognised educational institution or a nominated beneficiary to help cover tuition or learning-related expenses.
“Visibility is power,” says CMO TransUnion Africa’s Amy Beck. “When people understand how credit works, they gain the confidence to change their future, and lenders gain the insights to see them clearly.
“This campaign is about breaking down the barriers that hold people back and empowering them to take control of their financial story.”
The International Finance Corporation supports the campaign, which is the private sector arm of the World Bank Group. It unites individuals and institutions around a shared purpose, which is to expand access to knowledge, tools, and confidence in credit.
Leading the launch are South African icons Springbok Lukhanyo Am and fashion entrepreneur Tshepo Mohlala, who will peel the first layers and share their personal journeys from adversity to achievement.
They will demonstrate the power of visibility, support, and opportunity.
Over R10m in free e-learning credit, education, training and prizes will be made available through this nationwide campaign.
