Campaign of hope fosters enduring partnership
KFC's Add Hope campaign visits the children of Lungelo Youth Development (LYD) in Mzingazi
Providing essential hunger relief to children across the country, KFC’s Add Hope campaign recently visited the children of Lungelo Youth Development (LYD) in Mzingazi, one of the local beneficiaries of the programme.
Fostered in 2014, the more than decade-long partnership between the two entities strengthens year on year, with staff from various KFC branches last week visiting LYD to witness the upgrades made to the premises over the years.
The joyful staff became childlike in the presence of the little ones, who challenged them to an entertaining dance-off.
The highlight of the day was when the staff were handed posters made by the LYD children which read, ‘Thank you, KFC’.
Since its inception in 2009, the Add Hope programme has impressively assisted LYD, as well as 130 other NPOs countrywide.
With food insecurity a reality for many children in South Africa, the voluntary R2 donations from customers, along with KFC’s contributions, help provide more than 30 million nutritious meals to children across South Africa every year.
This allows them the right to be children and focus on their education, grow, and thrive with full stomachs.
The full list of national and local beneficiaries can be viewed at www.addhope.co.za.
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