Community members explain what an influencer is

Lerato Dumse: “I believe an influencer is an individual who has a social and political message. Someone who changes people’s perceptions and the environment.”

Hibiert Maome: “Someone who is levelling the playing field. They are able to attract a number of people, have a following and are mostly are biased.”

Masello Mawele: “An influencer is a person who is able to attract other people to follow them, their lifestyle and the products they use.”

Kgolofelo Boshielo: “It is someone who changes the projections of culture, who is able to take culture to new heights.”

Mandla Sibeko: “When we talk about an influencer we are talking about a link between people.”

Tshegofatso Chuene: “Celebrities and bloggers who have built a reputation for themselves and have a major following, especially on social media.”

Phumla Nhlapo: “There are different types of influencers. Some are social, political or economic influencers. They are people who have an impact and control public opinion.”

Community members explain what an influencer is

Phumla Nhlapo: "There are different types of influencers. Some are social, political or economic influencers. They are people who have an impact and control public opinion."

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